01.
Philosophy
“Products are ideas and expressions. They are meaningful characters in our lives. Principal Design approaches each project with carefully informed creativity. We use a proven design & product development methodology to capture emergent value, focus on the end user, and generate new and actionable innovations. We guarantee useful, usable, and desirable solutions.”

512.200.8787
Principal Design is a Product Design & Development Service Provider based in Austin, Texas.
Experience
With 2 decades of Design and Product Development experience; Principal Design, is a reliable innovation partner.

RECENT
WORKS

02.

PHYSICAL THERAPY
MATRIX TRAINER
Made from aircraft-grade extruded aluminum, the matrix gate trainer is fully adjustable to accommodate the physical range of users, while leveraging the customer’s intellectual property to the benefit of patients with neuromotor challenges and spinal cord injuries. Take a look at this best in class Product Development design project.
COSMETICS DESIGN
GLYDER FOR HER
In good company with contemporary cosmetics, this styptic dispenser is designed to soothe the occasional cuts from shaving and is designed to automatically portion up to 30 uses.


FITNESS PRODUCT
SCEPTRE
Soon to be a staple of athletes, therapy centers and gyms; the Sceptre, by FXNL Fitness, is a revolutionary core strengthening product. This recent success is a great example of a product development project conducted for a creative and enthusiastic inventor.

CONTACT
REACH US

6070 Godwin Blvd. Suffolk, VA 23432
designer@principaldesign.com
Awards




SERVICES

Design Planning
We work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintaining project scope, timing, and discovering new and actionable opportunities for your marketing and product launch.

Design Thinking
Our product development professionals balance exploration with execution and employ a proven five-step design process to discover opportunities for adding value and inspiring purposeful action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.

Design Doing
With world-class tools, techniques, and talent, Principal Design offers professional Product Development and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full-service or compartmental, we provide the creative tools and materials for building brands and launching successful products.