"Products are ideas and expressions. They are meaningful characters in our lives. Principal Design approaches each project with carefully informed creativity. We use a proven design methodology to capture emergent value, focus on the end user, and generate new and actionable innovations.
We guarantee useful, usable, and desirable solutions."
Made from aircraft-grade extruded aluminum, the matrix gate trainer is fully adjustable to accommodate the physical range of users, while leveraging the customer's intellectual property to the benefit of patients with neuromotor challenges and spinal cord injuries.
GLYDER FOR HER
In good company with contemporary cosmetics, this styptic dispenser is designed to soothe the occasional cuts from shaving and is designed to automatically portion up to 30 uses.
Dr. Nicholas Manolitsis
"Principal Design did a great job so far, I'm really happy with the prototypes.
"Principal Design did a fantastic job creating realistic visuals for a new product pitch with our client."
Chia Ying Lee
"Principal Design is my go to shop for projects that need a good start, or a refreshing boost."
"Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality."
"An invaluable 'member' of our Team. Seeing every project through to the highest degree."
"Principal Design is highly skilled, they bring innovative concepts others didn't. They executed on time and delivered."
"Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution."
"Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!
"…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”
"Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down."
"Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they're also fast and economical."
José Manuel dos Santos
"…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!"
512 e. 42nd st. Austin, TX 78751
Discovering new and actionable opportunities for your market or product launch, we work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintain project scope and timing.
Balancing exploration with execution we employ a proven five-step design process to discover opportunities and define action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.
With world-class tools, techniques, and talent, Principal Design offers professional Product and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success.