DESIGN

Product Development
Product Development

PRODUCT DEVELOPMENT

Product Development

INDUSTRIAL DESIGN

Product Development

CONSULTING

01. 

Philosophy

“Products are ideas and expressions. They are meaningful characters in our lives. Principal Design approaches each project with carefully informed creativity. We use a proven design & product development methodology to capture emergent value, focus on the end user, and generate new and actionable innovations. We guarantee useful, usable, and desirable solutions.”

Product Design

GERAINT KRUMPE

512.200.8787

Principal Design is a Product Design & Development Service Provider based in Austin, Texas.

Experience

With 2 decades of Design and Product Development experience; Principal Design, is a reliable innovation partner.

principal design

RECENT

WORKS

principal design

02.

Product Design of medical devices

PHYSICAL THERAPY

MATRIX TRAINER


Made from aircraft-grade extruded aluminum, the matrix gate trainer is fully adjustable to accommodate the physical range of users, while leveraging the customer’s intellectual property to the benefit of patients with neuromotor challenges and spinal cord injuries. Take a look at this best in class Product Development design project.

COSMETICS DESIGN

GLYDER FOR HER


In good company with contemporary cosmetics, this styptic dispenser is designed to soothe the occasional cuts from shaving and is designed to automatically portion up to 30 uses.

Solving needs
Inventing Products

FITNESS PRODUCT

SCEPTRE


Soon to be a staple of athletes, therapy centers and gyms; the Sceptre, by FXNL Fitness, is a revolutionary core strengthening product. This recent success is a great example of a product development project conducted for a creative and enthusiastic inventor.

FXNL Sceptre
Dr. Nicholas Manolitsis

PHYSICIAN & INVENTOR

“Principal Design did a great job so far, I’m really happy with the prototypes.

TAGS: SCEPTREFXNL FITNESSINVENTORNEW PRODUCT DESIGN 

DIRECTOR
Jennifer King

DIRECTOR STRATEGIC SOURCING

“Principal Design did a fantastic job creating realistic visuals for a new product development pitch with our client.”

TAGS: INNOVATION MARKETINGPACKAGING DESIGNVISUALIZATIONNEW PRODUCT DEVELOPMENT 

Female Industrial Designer
Chia Ying Lee

HEAD OF DESIGN

“Principal Design is my go to shop for projects that need a good start, or a refreshing boost.”

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Leadership
Bart Casper

NEW PRODUCT DEVELOPMENT

“Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality.”

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Customer
Brad Akers

CEO

“An invaluable ‘member’ of our Team. Seeing every project through to the highest degree.”

TAGS: CONSUMER PRODUCTSEYEWEAR, DESIGN FOR MANUFACTURING 

Entrepreneur
Christopher Bogdan

CEO

“Principal Design is highly skilled, they bring innovative concepts others didn’t. They executed on time and delivered.”

TAGS: PACKING, PACKAGING, PRODUCT INNOVATION

Innovation Leadership
Sarah Michel

ASSOCIATE DIRECTOR

“Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution.”

TAGS: OBSERVATIONAL RESEARCHUSER CENTERED DESIGN, MEDICAL

Fighter Pilot, Inventor
Christopher Dedo

INVENTOR, FIGHTER PILOT

“Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!

TAGS: CONCEPT DEVELOPMENTCONSUMER PRODUCTS, TRAVEL GEAR

Fantastic human
James Hamilton

SENIOR PRODUCT MANAGER

“…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”

TAGS: PLATFORM DEVELOPMENTPRODUCT MANAGEMENT, INNOVATION

New Product Development
Shelley Nehrt

DIRECTOR OF NPD

“Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down.”

TAGS: DESIGN LEADERSHIP, RESEARCH AND DEVELOPMENT

happy client
Matthew Michel

FOUNDER / INVENTOR

“Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they’re also fast and economical.”

TAGS: CONCEPT VISUALIZATIONINVENTION, CAD MODELING

Design Innovator
José Manuel dos Santos

HEAD OF DESIGN & USER EXP.

“…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!”

TAGS: CONCEPT VISUALIZATIONDESIGN STRATEGY, DESIGN MANAGEMENT

Principal Design
CONTACT

REACH US

Principal Design
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6070 Godwin Blvd. Suffolk, VA 23432

designer@principaldesign.com

Awards

Award Winning Design Firm
Award Winning Design Firm
Award Winning Design Firm
Award Winning Design Firm

SERVICES


Design Strategy

Design Planning

We work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintaining project scope, timing, and discovering new and actionable opportunities for your marketing and product launch.

Design Process

Design Thinking

Our product development professionals balance exploration with execution and employ a proven five-step design process to discover opportunities for adding value and inspiring purposeful action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.

Design Performance

Design Doing

With world-class tools, techniques, and talent, Principal Design offers professional Product Development and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full-service or compartmental, we provide the creative tools and materials for building brands and launching successful products.