ABOUT Principal Design
With almost two decades of Product Design and Development experience, Principal Design is a leading practitioner of Industrial Design Product Innovation. We discover new value and steward your innovation project from product to platform, and from platform to brand. We are creative professionals that value both entrepreneurship and human centered design.
Latest Posts
From in-house launched products to experiments and industry awards, follow us on social media and our blog to keep up to date with our pet projects, in-house Industrial Design Product innovation, news, and product design innovation insights.

Butter Boss 2.0 packaging design complete and FDA testing approved!
May 16th, 2020

We've sold out of Butter Boss, and only have a few Butter Broads and Butter Baby's left in stock...
December 15th, 2018

OUR TEAM
We're a lean and agile team of professionals, capable of scaling to support your new product and platform initiatives with unmatched creativity and attention to detail. Principal Design will custom tailor a team to meet the demands of your Industrial Design Product Innovation project. Contact us for bio's and introductions to our talented designers and engineering consultants.
GERAINT KRUMPE
Design Director
LOKI
Human Resources
CHARLIE PATTERSON
Design Consultant
JOE HAMILTON
Engineering Consultant
SERVICES

Design Strategy
We use a flexible, step-by-step phased approach to discovering meaningful opportunities to invent new products and refresh old platforms. Our system of creativity can take the spark of an idea and bring it to life through industrial design product innovation.

Design Management
We create smart solutions that reduce risk, increase value, and establish marketplace advantages by leveraging the limited monopolies afforded by Intellectual Property in a crowded and competitive marketplace.

Design Development
From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success. Principal Design offers professional Industrial Design Product Innovation to businesses large and small.

CONTACT
REACH US

6070 Godwin Blvd. Suffolk, VA 23432
designer@principaldesign.com