
Paint Trays
Reusable & Disposable Painting Supplies

A family of thermo-formed painting and roller trays with some material innovation
Summary:
We conduct secondary research by collecting insights from existing competitor product and adjacent product platforms and identify opportunity for improved geometry and material innovation.
Establishing target personas within our chosen opportunity space allows the design team to focus their creativity and organize concepts into buckets based on distinct user specifications. Differentiation in design and material innovation in the category play a significant role in the project.
Responsibilities:

Material Innovation Research
We conduct research to establish actionable frameworks to target specific segments of our identified consumer market, and differentiate our product concepts through material innovation.

User Centered Design
Both functional and aesthetic attributes are assigned selectively to distinct consumer ethnographic targets. We identify and source the multi-layer laminate thermoplastic material with the best functional, textural, and aesthetic design properties.

Concept Development & Prototypes
The hard work of iterative design and prototyping is leveraged by earlier preparation of frameworks and dashboards which guide our concept sketching, CAD modelling, prototyping and prototype testing.
Gallery:





While the product development process can be customized to apply effectively to the needs of the customer and adapt to new materials and innovative manufacturing methods, Principal Design’s 5 step process is a framework that guides the design team and discovers value for our customers.
