Product Design Portfolio, Packing Machines

Principal Design

Packing Machine

Industrial Food Packaging

Principal Design

Innovating package manufacturing design fabricators


A developer of high-end food & consumables packing machines approached us to re-define their manufacturing design products.

We collaborate with them from both a branding and innovation opportunity standpoint.


Design Management

Competitive Research

As it turns out, the packing machine & manufacturing design industry is not known for its functional aesthetics or innovative differentiation. These are typically utilitarian looking fabricators of disposable single use containers.

design culture

Opportunity Mapping

Though there are several companies in the industry leading the technology, many of the players in the packing industry rely on out of date styling and less than optimal materials and design.

how to launch a product
CAD Development and Visualisation

Principal Design works closely with our clients to establish viable criteria for adding value through voice of the customer and user-centered design. This philosophy reaches all aspects of our design efforts, including manufacturing design and design for manufacturing (DFM).


Human factors
design details
user centered design
Design Details
human factors design

While the product development process can be customized to apply effectively to the needs of the customer and adapt to manufacturing and supply chain constraints, Principal Design’s 5 step process is a framework that guides the design team and guarantees useful, use-able, and desirable product design and development solutions.

design process

Principal Design approaches every design for manufacturing challenge methodically. The success of our product design process for product development depends on a purposeful, user-centered design approach. Often what is best for the end user comes into conflict with what is smoothest for a manufacturing relationship. We try to consider the effect our design decisions make on the reality of the supply chain and business constraints. Every stage of our design process is an opportunity to reflect on, and refine the design and specifications for the best value. Organized into five stages of increasingly focused detail, Principal Design’s purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best possible outcome.

Principal Design


Principal Design

6070 Godwin Blvd. Suffolk, VA 23432