Client Resources

Discover User Centered Design Opportunities
Concept Sketching and Concept Illustration
Design for Inventors
Design for Convergence
New Product Development Introduction


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design’s purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities with the intent of launching great products

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