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The Golden Goose
A novelty kitchen gadget
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“Scrambled eggs inside the shell” was an in-house refresher on how to launch a product
Summary:
The Golden Goose became a viral sensation in the summer of 2014. We launch a product on Kickstarter and raise over $170,000. The excitement and press we received was enormous, and the project was widely touted as a great example of how to launch a product.
The Golden Goose’s 3D printed functional prototype was featured worldwide on influential blogs and television shows. It is now a fully patented kitchen novelty gadget. We sourced manufacturing in Asia to meet the demand, and continue to retail it online through popular channels. It is a fun product. The Goose re-invents what a kitchen tool can be, and continues to inspire curiosity and wonderment.
Responsibilities:
![Design Management](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Planning-144x144x0x0x144x144x1593719125.png?ssl=1)
Opportunity Space
Who in their right mind would buy an in-shell egg scrambler? That is exactly how the opportunity to experiment with the Golden Goose was discovered, and to date we have sold over 20K units!
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Intellectual Property
We stand by the utility of scrambling an egg inside the shell, if only to entertain the curious or scientifically minded. Not to mention that the soft-boiled ‘Golden egg’ being quite delicious. Inventors often come to us with clever ideas but are unsure of how to launch a product.
![how to launch a product](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Synthesis-124x124x0x0x124x124x1593715631.png?ssl=1)
Manufacturing and Marketing
A novelty product like this is best sourced from a low cost supplier. When launched, the product sold at high volumes, but has settled to (steady) daily averages.
Gallery:
![Prototyping](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Prototyping-555x416x0x0x555x416x1593715018.jpg?ssl=1)
![Social Media](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Product-Innovation-555x416x0x0x555x416x1593725678.jpg?ssl=1)
![Design Methods](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Design-Sketching-360x270x0x0x360x270x1593721659.jpg?ssl=1)
![Early prototype](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Golden-Goose-First-prototype-360x270x0x0x360x270x1593724476.jpg?ssl=1)
![Design Metrics](https://i0.wp.com/principaldesign.com/wp-content/uploads/brizy/imgs/Big-Break-361x271x0x0x361x271x1593713817.jpg?ssl=1)
While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, our goal is always to launch a product. The best way to go about it is to hire Principal Design’s 5 step process to guide all new product design and development efforts.
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