The Golden Goose
A novelty kitchen gadget
"Scrambled eggs inside the shell"
The Golden Goose became a viral sensation in the summer of 2014. We launched a kickstarter and raised over $170,000. The Golden Goose's 3D printed functional prototype was featured worldwide on influential blogs and television shows. It is now a fully patented kitchen novelty gadget.
We sourced manufacturing in Asia to meet the demand, and continue to retail it online through popular channels. It is a fun product, though we readily admit that it serves little purpose besides novelty. The Goose reframes what a kitchen tool can be, and seems to continue to inspire curiosity and wonderment.
Who in their right mind would buy an objectively pointless product? That is exactly how the opportunity to experiment with the Golden Goose was discovered.
We stand by the utility of scrambling an egg inside the shell, if only to entertain the curious or scientifically minded. Not to mention that the soft-boiled 'Golden egg' is quite delicious.
Manufacturing and Marketing
A novelty product like this is best sourced from a low cost supplier. When launched, the product sold at high volumes, but has settled to (steady) daily averages.
While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.
Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.