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The Golden Goose

A novelty kitchen gadget

"Scrambled eggs inside the shell" was an in-house refresher on how to launch a product

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Summary:

The Golden Goose became a viral sensation in the summer of 2014. We launch a product on Kickstarter and raise over $170,000. The excitement and press we received was enormous, and the project was widely touted as a great example of how to launch a product.

The Golden Goose's 3D printed functional prototype was featured worldwide on influential blogs and television shows. It is now a fully patented kitchen novelty gadget. We sourced manufacturing in Asia to meet the demand, and continue to retail it online through popular channels. It is a fun product. The Goose re-invents what a kitchen tool can be, and continues to inspire curiosity and wonderment.

Responsibilities:

Design Management

Opportunity Space

Who in their right mind would buy an in-shell egg scrambler? That is exactly how the opportunity to experiment with the Golden Goose was discovered, and to date we have sold over 20K units!

design culture

Intellectual Property

We stand by the utility of scrambling an egg inside the shell, if only to entertain the curious or scientifically minded. Not to mention that the soft-boiled 'Golden egg' being quite delicious. Inventors often come to us with clever ideas but are unsure of how to launch a product.

how to launch a product
Manufacturing and Marketing

A novelty product like this is best sourced from a low cost supplier. When launched, the product sold at high volumes, but has settled to (steady) daily averages.

Gallery:

Prototyping
Social Media
Design Methods
Early prototype
Design Metrics

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, our goal is always to launch a product. The best way to go about it is to hire Principal Design's 5 step process to guide all new product design and development efforts.

design process
HOW TO LAUNCH A PRODUCT

Principal Design approaches every design project with the intent of helping to launch a product. We are product designers and the ultimate goal of any design project is to help our customers design, define, and develop their product and help them discover how to launch a product the best way we can. The success of our product design process for product development depends on our purposeful, user-centered design approach. Each stage of our design process is an opportunity to reflect on and refine the product specifications for greatest value and marketing impact. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best product launches.

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