Pocket Selfie

A low tech tech gadget

Leveraging new materials for performance


The project sponsor came with their idea well considered, and had already established the general design intent and material strategy.

The challenge was to use an exotic material branded Hilyte™. This material can be scored on the top and bottom surfaces to create hinges that are flexible and durable.


Design Management

Customer Engagement

Gathering any and all initial work from the client and interpreting the opportunity into actionable frameworks.

design culture

Functional Specifications

Researching the material scope and limitations and creating an executional strategy.

how to launch a product

Detailed Design

Building fully dimensioned and accurate CAD models based on the material, then customizing with design details and adjacent material strategies.


Consumer Product
Technology Product Design
Consumer technology product
Invention Design

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

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