Thermoformed plastic trays
A series of decorative planter trays for high-volume retail product launch.
Domestic manufacturing of low margin/high-volume products can be challenging. Luckily, the project sponsor is the manufacturer. In this case the supply chain is vertically integrated for a smooth retail product launch.
With an established supply-chain for materials and expert in the thermo-forming process, the challenge was to create new products to target a new category of growth. Plastic potted planter trays are consumable high volume retail products. It is a category that features very small margins and requires low cost manufacturing techniques for a successful retail product launch.
Retail Channel Strategy
With a steady business in isle at some of the largest big box retailers, the project sponsor approached us to bravely explore other opportunities for their core manufacturing capability and material innovations.
Leveraging the sponsor's manufacturing processes and material know-how, we proliferate coordinated aesthetic solutions and develop a brand identity and pitch deck to share with potential retail product launch partners.
Design & Development for product launch
Final CAD designs selected and details confirmed, we establish color, material and finishes for sourcing, print 3D printed models, and cut aluminum tools to pull prototypes from raw material.
While the product development process can be customized to apply effectively to the needs of the customer and adapt to business objectives like retail product launches, Principal Design's 5 step process is a framework that guides innovation and enhances communication between stakeholders.