Packing Machine

Industrial Food Packing

Innovating package manufacturing tools


A developer of high-end food & consumables packing machines approached us to re-define their products.

We approach our work with them from both a branding and innovation opportunity standpoint.


Design Management

Competitive Research

As it turns out, the packing machine industry is not known for its functional aesthetics or innovative differentiation.

design culture

Opportunity Mapping

Though there are several companies in the industry leading the technology, many of the players in the packing industry rely on out of date machinery.

how to launch a product

CAD Development and Visualisation

Principal Design works closely with our clients to establish viable criteria for adding value through voice of the customer and user-centered design.


Human factors
design details
user centered design
Design Details
human factors design

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

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