Kitchen Containers

Housewares Concept Development

Sealable food containers with new features and styling


A few samples of a concept development pitch deck to a large manufacturer of volume retailed housewares products.

We keep it simple and constrain our explorations to 3 layers of design specification: material attributes, useability, value add.


Design Management

Secondary Research

Kitchen containers may all seem the same, and they mostly are at the retail level. This proves an opportunity for differentiation through better products and stronger visual impact.

design culture

Voice of the Customer

The sponsoring company has requirements defined by its supply chain and risk tolerance. The category welcomes incremental innovation.

how to launch a product

Human Factors

Simply listening and understanding what people want in a product can help a design team re-contextualize what might be a dull marketplace.


beautiful containers
Innovative housewares
Interesting container designs
kitchen accessory designer
product design excellence

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

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