Home Hardware

Home Fashion Accessories

Innovative storage and hardware products for the home


Home hardware is an interesting category, we call it 'home fashion', as it seemingly follows seasonal trends while also attempting to maintain a timeless appeal.

Often a low stakes category in terms of manufacturing sophistication, regulation and capital costs, hardware is a labor intensive project of design exploration and detail execution.


Design Management

Design Research

Conducting competitive marketplace analysis, qualitative studies, ethnography, trend shopping, trade shows, etc...

design culture

Design Strategy

Defining what success looks like by establishing target market segments and mapping retail channel opportunities.

how to launch a product

Design Execution

Sketching, modelling, rendering, presenting, justifying design decisions, creating qualitative frameworks, testing models and prepping for manufacture.


Hardware Innovations
Clever Design
Luxury Hardware
Sketching and illustration

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

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