Styptic for Her
Glyder came to Principal Design with an existing styptic product geared towards men's shaving needs. The Styptic balm for men was selling well, but was encased in an ordinary chapstick container which did not meet the needs of the end user. Our client's idea was to target women's shaving needs with a stylized cosmetic dispenser.
Glyder needed an aesthetic that could sit comfortably in a cosmetic retail environment and in the consumer's bathroom, shower, and travel bag. Achieving an elegant and slim profile while maintaining ergonomics with user friendly and durable materials was no small accomplishment.
Principal Design was able to employ our proprietary design process to discover and effectively execute to the needs of both the customer and the end user. Though compact in stature, the 'Glyder for her' dispenser design includes several useful innovations not found in similar products.
Glyder challenged us to create a beautiful cosmetic dispenser that could be gripped comfortable and applied easily in and out of the shower environment. The flared knob and angled opening provide necessary touchpoints for the user.
In such a small package, the performance of the materials and design of the featureset was an exercise in balance and refinement. A soft touch coating and pad printed logo enhance the appeal, while the cap provides clean up functionality.
Prototyping and DFM
A mechanism was invented to provide the user with 30 clicks, or roughly a month's supply of styptic material. The knob functions to dispense material in one direction and prevents contaminating the remaining styptic material.
While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages focused exploration and quality execution.
Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.