Fashion Plumbing

Architectural and decorative home faucet designs


Faucets are unlike most consumer products. They are meant to last. Once installed, a faucet will enjoy a long life in the user's home. The aesthetic must be versatile and attractive.

Incorporating robust materials and sturdy engineering with features like technology enhancements that provide additional value to the user is critical for marketplace performance.


Design Management

Sculpting and Modelling

CAD modelling, 2D dimensional prints as well as 3D printed prototypes are proliferate throughout the faucet design process.

design culture

Ethnographic Research

Qualitative research and testing of design concepts may be burdensome, but it provides direction and insight which can help to align all stakeholders.

how to launch a product

Refinement and Extrapolation

When a faucet design is discovered to be a good fit for manufacture and distribution, it is often necessary to develop coordinating accessories.


Every Detail Considered
Design Innovation
Traditional Plumbing Fixtures
Design Innovations

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

to top button