Bathing Systems

Bath & Shower Environment

Enclosures, safety, access, seating, and universal design projects


Designing for aging demographics or folks with special needs can result in better products for all.

User's with limited mobility don't want to live in a 'safety' or 'medical' looking environment.


Design Management

Ideation and Concept Sketching

Guided by Universal design principles, the ideation and concept sketching phases explore a variety of opportunities.

design culture

CAD Modelling and Rendering

Working closely with the engineering team and manufacturer, we integrate existing products and re-define assemblies and user scenarios.

how to launch a product

Storytelling and Customer Journey

Recontextualizing bath and shower environments as accessible design spaces reveals opportunities for innovation and differentiation.


Design for special needs
Concept Sketching

While the product development process can be customized to apply effectively to the needs of the customer and adapt to changing business objectives, Principal Design's 5 step process is a framework that guides the design team and encourages communication and stable execution.

design process


Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

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