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Discover User Centered Design Opportunities
Concept Sketching and Concept Illustration
Design for Inventors
Design for Convergence
New Product Development Introduction

OUR PROCESS

Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design’s purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.

SERVICES


Design Strategy

Design Planning

We work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintaining project scope, timing, and discovering new and actionable opportunities for your marketing and product launch.

Design Process

Design Thinking

Our product development professionals balance exploration with execution and employ a proven five-step design process to discover opportunities for adding value and inspiring purposeful action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.

Design Performance

Design Doing

With world-class tools, techniques, and talent, Principal Design offers professional Product Development and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full-service or compartmental, we provide the creative tools and materials for building brands and launching successful products.