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PRODUCT DESIGN

CONCEPT SKETCHING

DESIGN CONSULTING

PACKAGING DESIGN

DESIGN RESEARCH

IDEATION

HUMAN FACTORS

DESIGN THINKING

IP STRATEGY

PROTOTYPING

PRODUCT DEVELOPMENT

USER CENTERED DESIGN

CORPORATE CONSULTING

INDUSTRIAL DESIGN

PHOTO RENDERING

WORKS

A selection of portfolio projects which highlight our unique design process. We've had the pleasure to work with companies large and small, inventors, entrepreneurs, and have launched our own, branded, novelty kitchen products. At Principal Design, we believe the best knowledge is gained through action.

HOUSEWARES

LIME TOOL


An innovative citrus juicer designed to cut and squeeze simultaneously.

COMMERCIAL PRODUCTS

TOUCHLESS FAUCET


Design for an award-winning, hands free commercial faucet.

KITCHEN GADGETS

BUTTER BOSS


A simple Butter Dish with a new twist.

PRODUCT PLATFORM

FASTENING TOOLS


A refresh to a classic set of staple guns and brad nailers.

NOVELTY KITCHEN GADGET

GOLDEN GOOSE


A crowdfunding experiment turned media sensation

CONSUMER PRODUCT

PAINT SUPPLIES


A collection of reusable thermoformed plastic paint trays for a big box hardware store retailer.

HOSPITALITY & RESIDENTIAL

LIGHTING DESIGN


A family of high end, traditionally manufactured lighting designs

PROMOTIONAL

BAO CANNON


A custom prototype and packaging design for promotional events

INDUSTRIAL TOOL

PACKING MACHINE


An industrial 'flow-wrapper' food packaging machine

RESIDENTIAL FASHION

BATH HARDWARE


A selection of hardware and home storage solutions and accessories

SAFETY AND SECURITY

HOME SAFE


Design of a consumer grade safe for gun storage, documents, and valuables

CONSUMER ELECTRONICS

SMART CONTROL


A wireless and ecological smart home accessories collection for retrofit or residential new home construction

LUXURY & LEISURE

SPAS


Beautifully designed luxury hot tub experiences

RESIDENTIAL FASHION

HOME HARDWARE


A selection of Innovative and beautiful products for the home

CONSUMER PRODUCTS

ICE MOLD


Iceberg of Success! It's a visual pun, wherever you stand on the topic of anthropomorphic climate change... the party continues.

SERVICES


Design Strategy

Design Planning

Discovering new and actionable opportunities for your market or product launch, we work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintain project scope and timing.

Design Process

Design Thinking

Balancing exploration with execution we employ a proven five-step design process to discover opportunities and define action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.

Design Performance

Design Doing

With world-class tools, techniques, and talent, Principal Design offers professional Product and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success.


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