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ABOUT US

With almost two decades of Product Design and Development experience, Principal Design discovers new value and stewards your innovation project from product to platform, and from platform to brand. We are creative professionals that value entrepreneurship and human centered design.

Latest Posts

From in-house launched products to experiments and industry awards, follow us on social media and our blog to keep up to date with our pet projects, news, and design insights.


point of purchase

Butter Boss 2.0 packaging design complete and FDA testing approved!

May 16th, 2020


design success

We've sold out of Butter Boss, and only have a few Butter Broads and Butter Baby's left in stock...

December 15th, 2018

Austin Product Designer

OUR TEAM

We're a lean and agile team of professionals, capable of scaling to support your new product and platform initiatives with unmatched creativity and attention to detail. Principal Design will custom tailor a team to meet the demands of your project. Contact us for bio's and introductions to our talented designers and engineering consultants.

AMBROSE KRUMPE

Business Development

GERAINT KRUMPE

Design Director

AURORA DESENA

Human Resources

CHARLIE PATTERSON

Design Consultant

JOE HAMILTON

Engineering Consultant

FXNL Sceptre
Dr. Nicholas Manolitsis

PHYSICIAN & INVENTOR

"Principal Design did a great job so far, I'm really happy with the prototypes.

TAGS: SCEPTREFXNL FITNESSINVENTORNEW PRODUCT DESIGN 

DIRECTOR
Jennifer King

DIRECTOR STRATEGIC SOURCING

"Principal Design did a fantastic job creating realistic visuals for a new product pitch with our client."

TAGS: INNOVATION MARKETINGPACKAGING DESIGNVISUALIZATIONNEW PRODUCT DEVELOPMENT 

Female Industrial Designer
Chia Ying Lee

HEAD OF DESIGN

"Principal Design is my go to shop for projects that need a good start, or a refreshing boost."

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Leadership
Bart Casper

NEW PRODUCT DEVELOPMENT

"Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality."

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Customer
Brad Akers

CEO

"An invaluable 'member' of our Team. Seeing every project through to the highest degree."

TAGS: CONSUMER PRODUCTSEYEWEAR, DESIGN FOR MANUFACTURING 

Entrepreneur
Christopher Bogdan

CEO

"Principal Design is highly skilled, they bring innovative concepts others didn't. They executed on time and delivered."

TAGS: PACKING, PACKAGING, PRODUCT INNOVATION

Innovation Leadership
Sarah Michel

ASSOCIATE DIRECTOR

"Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution."

TAGS: OBSERVATIONAL RESEARCHUSER CENTERED DESIGN, MEDICAL

Fighter Pilot, Inventor
Christopher Dedo

INVENTOR, FIGHTER PILOT

"Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!

TAGS: CONCEPT DEVELOPMENTCONSUMER PRODUCTS, TRAVEL GEAR

James Hamilton

SENIOR PRODUCT MANAGER

"…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”

TAGS: PLATFORM DEVELOPMENTPRODUCT MANAGEMENT, INNOVATION

New Product Development
Shelley Nehrt

DIRECTOR OF NPD

"Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down."

TAGS: DESIGN LEADERSHIP, RESEARCH AND DEVELOPMENT

Matthew Michel
Matthew Michel

FOUNDER / INVENTOR

"Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they're also fast and economical."

TAGS: CONCEPT VISUALIZATIONINVENTION, CAD MODELING

Design Innovator
José Manuel dos Santos

HEAD OF DESIGN & USER EXP.

"…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!"

TAGS: CONCEPT VISUALIZATIONDESIGN STRATEGY, DESIGN MANAGEMENT

SERVICES


Design Strategy

Design Planning

Discovering new and actionable opportunities for your market or product launch, we work with agility to gather the best research to inform our efforts. Reducing risk, creating value, and maintain project scope and timing.

Design Process

Design Thinking

Balancing exploration with execution we employ a proven five-step design process to discover opportunities and define action. We create smart solutions that reduce risk, increase value, and establish marketplace advantages.

Design Performance

Design Doing

With world-class tools, techniques, and talent, Principal Design offers professional Product and Industrial Design Consulting Services. From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success.


CONTACT

REACH US

512 e. 42nd st. Austin, TX 78751

designer@principaldesign.com

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