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ABOUT Principal Design

With almost two decades of Product Design and Development experience, Principal Design is a leading practitioner of Industrial Design Product Innovation. We discover new value and steward your innovation project from product to platform, and from platform to brand. We are creative professionals that value both entrepreneurship and human centered design.

Latest Posts

From in-house launched products to experiments and industry awards, follow us on social media and our blog to keep up to date with our pet projects, in-house Industrial Design Product innovation, news, and product design innovation insights.


point of purchase

Butter Boss 2.0 packaging design complete and FDA testing approved!

May 16th, 2020


design success

We've sold out of Butter Boss, and only have a few Butter Broads and Butter Baby's left in stock...

December 15th, 2018

Austin Product Designer

OUR TEAM

We're a lean and agile team of professionals, capable of scaling to support your new product and platform initiatives with unmatched creativity and attention to detail. Principal Design will custom tailor a team to meet the demands of your Industrial Design Product Innovation project. Contact us for bio's and introductions to our talented designers and engineering consultants.

AMBROSE KRUMPE

Business Development

GERAINT KRUMPE

Design Director

AURORA DESENA

Human Resources

CHARLIE PATTERSON

Design Consultant

JOE HAMILTON

Engineering Consultant

FXNL Sceptre
Dr. Nicholas Manolitsis

PHYSICIAN & INVENTOR

"Principal Design did a great job so far, I'm really happy with the prototypes.

TAGS: SCEPTREFXNL FITNESSINVENTORNEW PRODUCT DESIGN 

DIRECTOR
Jennifer King

DIRECTOR STRATEGIC SOURCING

"Principal Design did a fantastic job creating realistic visuals for a new product pitch with our client."

TAGS: INNOVATION MARKETINGPACKAGING DESIGNVISUALIZATIONNEW PRODUCT DEVELOPMENT 

Female Industrial Designer
Chia Ying Lee

HEAD OF DESIGN

"Principal Design is my go to shop for projects that need a good start, or a refreshing boost."

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Leadership
Bart Casper

NEW PRODUCT DEVELOPMENT

"Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality."

TAGS: KITCHEN & BATHBRAND LEADERCONCEPT DEVELOPMENT 

Design Customer
Brad Akers

CEO

"An invaluable 'member' of our Team. Seeing every Industrial Design Product Innovation through to the highest degree."

TAGS: CONSUMER PRODUCTSEYEWEAR, DESIGN FOR MANUFACTURING 

Entrepreneur
Christopher Bogdan

CEO

"Principal Design is highly skilled, they bring innovative concepts others didn't. They executed on time and delivered."

TAGS: PACKING, PACKAGING, PRODUCT INNOVATION

Innovation Leadership
Sarah Michel

ASSOCIATE DIRECTOR

"Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution."

TAGS: OBSERVATIONAL RESEARCHUSER CENTERED DESIGN, MEDICAL

Fighter Pilot, Inventor
Christopher Dedo

INVENTOR, FIGHTER PILOT

"Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!

TAGS: CONCEPT DEVELOPMENTCONSUMER PRODUCTS, TRAVEL GEAR

James Hamilton

SENIOR PRODUCT MANAGER

"…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”

TAGS: PLATFORM DEVELOPMENTPRODUCT MANAGEMENT, INNOVATION

New Product Development
Shelley Nehrt

DIRECTOR OF NPD

"Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down."

TAGS: DESIGN LEADERSHIP, RESEARCH AND DEVELOPMENT

Matthew Michel
Matthew Michel

FOUNDER / INVENTOR

"Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they're also fast and economical."

TAGS: CONCEPT VISUALIZATIONINVENTION, CAD MODELING

Design Innovator
José Manuel dos Santos

HEAD OF DESIGN & USER EXP.

"…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!"

TAGS: CONCEPT VISUALIZATIONDESIGN STRATEGY, DESIGN MANAGEMENT

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SERVICES


Design Strategy

Design Strategy

We use a flexible, step-by-step phased approach to discovering meaningful opportunities to invent new products and refresh old platforms. Our system of creativity can take the spark of an idea and bring it to life through industrial design product innovation.

Design Process

Design Management

We create smart solutions that reduce risk, increase value, and establish marketplace advantages by leveraging the limited monopolies afforded by Intellectual Property in a crowded and competitive marketplace.

Design Performance
Design Development

From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success. Principal Design offers professional Industrial Design Product Innovation to businesses large and small.


CONTACT

REACH US

512 e. 42nd st. Austin, TX 78751

designer@principaldesign.com

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