ABOUT Principal Design
With almost two decades of Product Design and Development experience, Principal Design is a leading practitioner of Industrial Design Product Innovation. We discover new value and steward your innovation project from product to platform, and from platform to brand. We are creative professionals that value both entrepreneurship and human centered design.
Latest Posts
From in-house launched products to experiments and industry awards, follow us on social media and our blog to keep up to date with our pet projects, in-house Industrial Design Product innovation, news, and product design innovation insights.
Butter Boss 2.0 packaging design complete and FDA testing approved!
May 16th, 2020
We've sold out of Butter Boss, and only have a few Butter Broads and Butter Baby's left in stock...
December 15th, 2018
OUR TEAM
We're a lean and agile team of professionals, capable of scaling to support your new product and platform initiatives with unmatched creativity and attention to detail. Principal Design will custom tailor a team to meet the demands of your Industrial Design Product Innovation project. Contact us for bio's and introductions to our talented designers and engineering consultants.
GERAINT KRUMPE
Design Director
LOKI
Human Resources
CHARLIE PATTERSON
Design Consultant
JOE HAMILTON
Engineering Consultant
Dr. Nicholas Manolitsis
"Principal Design did a great job so far, I'm really happy with the prototypes.
Jennifer King
"Principal Design did a fantastic job creating realistic visuals for a new product pitch with our client."
Chia Ying Lee
"Principal Design is my go to shop for projects that need a good start, or a refreshing boost."
Bart Casper
"Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality."
Brad Akers
"An invaluable 'member' of our Team. Seeing every Industrial Design Product Innovation through to the highest degree."
Christopher Bogdan
"Principal Design is highly skilled, they bring innovative concepts others didn't. They executed on time and delivered."
Sarah Michel
"Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution."
Christopher Dedo
"Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!
James Hamilton
"…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”
Shelley Nehrt
"Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down."
Matthew Michel
"Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they're also fast and economical."
José Manuel dos Santos
"…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!"
SERVICES
Design Strategy
We use a flexible, step-by-step phased approach to discovering meaningful opportunities to invent new products and refresh old platforms. Our system of creativity can take the spark of an idea and bring it to life through industrial design product innovation.
Design Management
We create smart solutions that reduce risk, increase value, and establish marketplace advantages by leveraging the limited monopolies afforded by Intellectual Property in a crowded and competitive marketplace.
Design Development
From Concept Sketching to Prototyping, full- service or á la carte, we provide the material for success. Principal Design offers professional Industrial Design Product Innovation to businesses large and small.