Principal Design approaches every project methodically. The success of a product development project depends upon the clarity and strength of the process. Organized into the five stages most proven to leverage our design efforts, Principal Design's purpose-driven frameworks were developed and refined to reduce risk while balancing exploration with execution. Our creative strategy is divergent to leverage resources and discovery, and convergent to select for the best opportunities.
Understanding the customer needs charts a course through all stages of design. Soup-to nuts or à la carte, understanding and defining the opportunity and problem to be solved will reduce risk and generate value by defining business objectives. Discovering the needs of the end user while enhancing business objectives can save time and investment.
Design sketching is the simplest form of prototyping, it allows us to rapidly explore many possible futures. A great method for exploring possibilities, we can diagram potential interactions and user experiences. Concept illustrations, design narration, dashboards, user scenarios, target personas, strategic frameworks, dashboards, brainstorming, and a myriad of useful design methods can be employed, all while iterating and establishing concrete specifications for evaluation and refinement.
Our teammates have collectively have invented over 80+ Utility and Design Patents throughout their careers. We nurture a culture of design innovation and strive to discover and leverage the unique competitive advantages of a limited monopoly which Intellectual Property provides. Whether it's an aesthetic, incremental, or disruptive design effort, Principal Design defines and enhances differentiating features through purposefully motivated action.
We continually iterate and leverage the discoveries and refinements from early development stages. As concepts are selected, our focus narrows with detailed execution. We leverage industry standard applications to develop sophisticated CAD models with prototyping and manufacturing concerns in view. Using best practices and industry compatible tools, we integrate with our customer's engineering team, supply chain, patent attorneys, and stakeholders.
From rough mock-ups to refined models, our motto is, 'build early and often'. We like to get our hands dirty because it allows us to test the form and function of our design effort in the physical world. From packaging designs to final prototypes, we're set up to confirm and refine our design efforts and give our customers the confidence to take the next steps in their product launch initiatives.